Business Card Forum

Hi everyone, hope life is treating you all fine in these more than tough economic times. I recently received this email from a close friend of mine and I thought it was well worth sharing with the group. Feel free to share your thoughts.

In thinking about my new business venture as a graphic designer, I’m tempted to pull out all the stops, go as wild as possible, in the design of my company’s business cards. I want to show everyone how creative I am, what incredible details are in even my smallest project.

But what’s the point, really, in spending a ton of money .. that a new business doesn’t have .. to impress someone who may very well crumple up your beautiful business card and/or toss it in the trash? I’ve got to think about this logically.

Pros to designing and printing the most unusual, gorgeous and expensive card I can:

1. Designing the card will help us focus on our company’s image. Go big or go home. Make it Fabulous!
2. We only need ONE great client to pay for all the business cards we ever print. And if that client was attracted by our image .. and that image was first seen on our business card….. then it’s worth it.
3. We’ll have a feeling of accomplishment. Our egos will be boosted every time we see our new business cards. This little card represents not only our fabulous talent – but a whole new, daring adventure!

The Cons:

1. The cost. Should we use our ready cash for something like business cards? Shouldn’t we be thrifty, and show our clients we can provide a great design without expensive gimmicks?
2. The time: Custom stock, embossing, debossing, foiling, special trim requirements – all these processes take extra time. Shouldn’t we be more concerned about getting the cards in hand so we can make that important meeting or convention?
3. The ego: Are we using our business card design to put the focus on US, when we should be buckling down to the business of sales and production?

What do you think???

This entry was posted on Thursday, May 28th, 2009 at 12:29 am and is filed under Business Cards. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.