Business Cards : Latest Trends
Some business professionals, in search of better custom business cards, are designing unorthodox-style cards. Larger and smaller-sized cards. Unusual font sizes/types. Folded. Funky colors. Thicker or thinner card stock.
Clearly, these efforts are aimed to draw more attention toward a particular brand or individual. And if your branding strategy requires more a more unconventional approach in your print materials, then stay the course.
However, many businesses think that they need to do something different without considering whether it ties into their overall marketing objectives.
Everything you place on a business card must serve a particular function — whether for recall or action. The items serving these purposes are the most essential components for your business card.
Accentuate your company’s strengths through the business cards you design/print. And if it means going a little unorthodox in order to show show your true colors, then make the most of it.